Rolex watches are in the lines of the most expensive watches in stores. If you are interested in buying Rolex Daytona for example, you might need to find an authorized dealer to make sure that you are spending your hundreds of dollars on the real thing. If there are not stores that sell these, go online because you can also order online and the prices might also be cheaper than you think even if there are extra fees, you can shop around to see what people have to offer. There are even used watches of Rolex that you can order if you do not mind them being used.